JOB OPPORTUNITIES: MARKETING SPECIALIST

Date Posted: September 10, 2021

Position: Marketing Specialist
Type: In-House, Full-time

Founded in 2007, T.P.W. Websites, LLC, a leading EdTech company based on Tonawanda, New York, creates and manages websites with resources for teachers, parents, and homeschoolers. Our mission is to provide educators high-quality, affordable teaching resources on the internet.

  • SuperTeacherWorksheets.com - a high traffic subscription website with printable resources for K-5 teachers
  • iKnowIt.com - a subscription website with math practice lessons for students in Kindergarten through 5th grade
Our office is located in the City of Tonawanda. We currently have approximately 20 employees, including IT professionals, graphic artists, writers, customer support, and sales staff. We are proud to be small, but growing Western New York business.

If chosen for this position, you will be responsible for:
  • Managing pay-per-click (PPC) advertising campaigns, including the strategy, design, implementation, and analysis of campaign performance.
  • Receiving, reviewing, and being responsible for editing blog articles from freelance writers, incorporating the blog articles into our newsletters, and being accountable for the timely distribution of the newsletters.
  • Writing narrative marketing content for automated emails, brochures, letters, and script for video marketing efforts.
  • Managing our social media accounts. This will include posting regularly on Facebook, Instagram, Twitter, and Pinterest; answering customer inquires; reacting to customer comments; and creating and maintaining relationships with influencers.
  • Managing direct marketing campaigns to introduce and continue to familiarize end-users of our brands.
  • Identifying and liaising with outside experts to assist with specific marketing campaigns.
  • Working with the sales team to develop marketing campaigns aligned with the sales strategy.
  • Researching and registering for trade shows, as well as handling the logistics of materials and people to trade shows.
  • Seeking opportunities for website backlinks to improve our Search Engine Optimization (SEO).

Ideal attributes of Marketing Specialist:
  • Experience in both digital and traditional marketing techniques
  • Ability to juggle several projects and campaigns at once
  • Identify and pursue new and creative methods of marketing our products
  • Google Ads certification preferred
  • Trained in PPC or YouTube advertising preferred
  • Interest in being a core member of a growing marketing team
  • Maintain deep knowledge of English grammar and mechanics
  • Ability to thoughtfully communicate to colleagues, freelance writers, and customers.
  • Ability to accept and provide constructive criticism
  • Possess a growth mindset
  • Positive team motivator

Pay & Benefits:
  • Salary: Negotiable based on experience
  • Health insurance (available to full-time employees)
  • 16 paid holidays per year (including many school holidays)
  • Paid vacation time
  • 401(k) with match, after 1 year of employment

To Apply:
To apply, please submit your resume and an introductory letter to:

Please note: This is an in-house position. We are not looking to hire at-home employees or 1099 freelancers at this time. Thank you for your interest in this position.

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